Jul 10, 2009

You Will Need All Your Restaurant Skills

By Jose L Riesco

One of the biggest challenges in the business world is the successful operation of a restaurant. Unfortunately, the majority of these ventures fail before they get to be three years old. You will need a good variety of restaurant skills and you should strive to be a master at most, if not all of these. Don't forget, the guests are looking for an entertaining and enjoyable dining experience and if they do not receive it they will not return. Without repeat guests, you face an uphill battle.

The Boy Scout's motto is "be prepared" and you should brush up on your restaurant skills before you attempt to operate a dining establishment. Turn to the many resources available, especially if your firsthand experience is low. You can find books and courses as well as numerous online websites and services. Take a concerted effort to learn the requisite skills.

One of the biggest challenges facing a restaurateur is the selection and management of good staff. Your restaurant skills will be tested in dealing with the myriad of issues associated with staff management. You should do your utmost to select the right people from the start, choosing the right mix of experience, ability and personality. Once you have selected your staff, though, especially in the case of management, entrust them to do their job. Don't micromanage.

You must create a great environment within your restaurant and it should be visually stimulating and centered around your restaurants theme. You must also make this environment a good workplace, as the chances are that if your staff can come and go and perform the job successfully, they will be happy and motivated. Your staff can create a much-needed spark to boost your restaurant.

Set a course for success by providing the right amount of ongoing and dedicated training for your staff. This must be one of your top restaurant skills. After selecting the best personalities for each position, invest in the best quality training. Your staff should understand your vision, comprehend the restaurant themes and be fully aware of the various menu choices.

A great-looking restaurant, with talented staff and and mouthwatering menu is no good without a concerted marketing plan. Much can be written about the composition of a successful marketing plan, but as you develop your restaurant skills you will learn about your various options, including direct mailing, above and below -line advertising, and the myriad of options available to you via the Internet, including social marketing.

Do you need all of your restaurant skills in place immediately? Ultimately, you should aim for this, but in the real world, if you study well and do your research you will not need to know all the ins and outs of every single position or subject before you start.

As you successfully manage your business daily, your restaurant skills will get better. Keep on top of all the developments in your industry and always maintain a positive outlook. Chances are you will be around for a long time.

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